Direct marketing is fast becoming the most widely used method of marketing in every industry domain. It is the process of contacting people individually rather than wasting money on expensive means of marketing such as mass advertising.
Although conventional methods of marketing have been fruitful in the past; today’s highly competitive environment required the companies to opt for something more cost effective such as direct marketing.
Every direct marketing campaign requires effective mailing lists comprising of details about people who may be interested in the product or service being marketed. These lists can be bought from a number of mailing list generation companies, also known as list brokers.

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